How to Capture Your Brand Identity With Second-Hand Office Furniture

 When you’re shopping around for office furniture and thinking of buying second-hand, one aspect that you might find difficult to get right is brand identity. Having a budget and a list of what you need, such as must-have features or customer service requirements, can be easier. But finding furniture that aligns with your business image can be a little more difficult to get right. It can be particularly tricky to get the balance right when you need to buy in bulk and if you want to go for furniture that has quirky colour schemes.

However, the good news is that professional second-hand office furniture suppliers can stock quite a treasure trove of furniture designs. They can have multiple lines of the same product in stock as well, so you can keep things consistent in your office. This also keeps things simple. After all, buying 10 or more office chairs that are all the same provides a smart, uniform look, and it’s so much easier than tracking down individual pieces.

But where do you start when it comes to capturing brand identity? We’ve got some expert tips to share with you in this guide.

Choose your colour scheme carefully

Some behavioural scientists believe that colours evoke certain emotional responses. Whether that’s by association or some other mechanism, it’s important to consider how your office furniture will make your employees and clients feel. For instance, red is associated with passion and is considered to be a fairly loud and distracting colour, while green and blue are often associated with nature and have a more calming effect.

If you've already chosen your brand's colours, you can stick to your current colour palette. However, if you have brighter shades, such as pink, yellow, or red, that’s not to say that you’re suddenly going to choose those colours for your desk surfaces and ergonomic chairs. But you could incorporate these into your breakout spaces, reception areas, and canteens, especially if you're considering options for second-hand office furniture in UK.

A word of caution: If you’re due a re brand any time soon and colour schemes are up for debate, it’s certainly not worth investing a lot of money on furniture that features colours that could get scrapped. A more neutral colour, such as black or grey, could be a safer choice in this instance.

If you’re a particularly youthful, loud brand that likes to break the mould, you may be thinking that this will leave your office looking and feeling off-brand. But you can still have fun with your accessories and other interior design elements, such as wall paintings.

Typically, it’s recommended that brands work with 1-4 colours for their branding. But that’s not a strict limit. You can have more than four.

Think about your brand values

Another consideration is your brand's values. If you value employee wellness or sustainability, for instance, that could impact your final choice of furniture. You may choose to go for office chairs with the latest ergonomic features that inspire health and wellbeing. Or, you could choose a brand that you know has an excellent reputation when it comes to producing environmentally friendly furniture.

If one of your corporate responsibility goals or brand values is to be environmentally friendly, a second-hand supplier is a great way to harness sustainable design in your office.

A final note

Keeping things consistent should save you time and money while helping to create a professional, on-brand environment. It’s important not to forget the basics: practicality and function should always come first when it comes to office furniture. But if you have the opportunity to capture your brand identity with second-hand furniture, we say go for it! Browse second-hand furniture online at Kings Office Furniture today. We deliver and install.